Not the Target Audience

Yesterday when I was leaving work, I found a flyer on my car for a check cashing and payday loan service. Every car in the parking garage had one. This particular check cashing service is located at Parmer lane. I work in a complex that has mostly professionals who receive their compensation via direct deposit. My building is in central Austin, just north of Hyde Park. Parmer Lane is several miles north at the edge of town. There is a check cashing business less than a mile from my office. Not only do we have very few people who get paper paychecks, but we are close proximity to multiple check cashing/payday loan locations. There seem to be better uses of the advertising budget.